Start from the customer, not from the product.
The customer tells you what they can spend each month. Five hundred euros. You type the number in, and Rettifilo explores thousands of combinations in a few tenths of a second. Only the options that fit their real budget stay on the screen. You stop starting from the product and pulling the customer towards the payment. You start from what they can genuinely afford, and show them what fits inside it.
Good salespeople listen. The others talk over the customer.











